Your domain name is your online calling card so it needs to be relevant to your business and easy for users to remember. Get it right and it will help with your SEO campaign, build brand awareness and boost your offline business.
In an ideal world you would choose a domain name that accurately reflects the nature of your business. It’s no accident that insurance.com ranks so well for the keyword ‘insurance’. On one hand the URL spells out to Google exactly what the site is about, but much more important are the inbound links which the site naturally attracts. You can bet that the majority links are simply are simply the URL, which just ‘happens’ to include the keyword ‘insurance’. Read More
Creating a search engine friendly site isn’t exact science, but nor is it a dark art. Because Google is continually evolving its thought process, and developing new technologies, the finer points of the SEO game are constantly being rewritten. However, the fundamental rules remain unchanged. Read More
Knowing the search volumes for a particular keyword is one thing; finding out the strength of the competition for that term in Google is something else. Good keyword choice involves striking a balance between the popularity of a keyword and the likelihood you will be able to rank for it. And the latter depends on who’s already at the top of Google.
There’s absolutely no point in targeting the most popular search terms if you haven’t got a chance of ranking for them. It’s much better to have a big bite of a small pie, than to gaze at a large pie while listening to your stomach rumble.
WARNING: Don’t make the mistake of assuming that your online competitors are the same as your offline competitors. Thanks to search engines the online marketplace is more of a level playing field than its offline parallel. You don’t need to be a multinational to rank well (although of course it helps) all you need is a good product and a good website. Think David Vs Goliath. Read More
The meta description field provides your first real chance to sell your web page to searchers. Google frequently uses meta descriptions to double as the ‘snippet’ of information describing each page in the results (beneath the blue underlined title). Hence, it’s your opportunity to persuade searchers to click on your link rather than your competitors’. And a well written meta description can greatly increase your CTR. Read More
Before you can begin analysing which keywords are right for your website; you need to make a broad list of all possibilities. Remember you’re looking at the bigger picture here, don’t worry about search volumes, competition or relevance; we’ll deal with those later. Read More
Type website hosting into any search engine and you’re soon knee-deep in ‘special offers’, ‘all-inclusive packages’ and ‘best buys’. Even for seasoned website developers; it’s difficult knowing which way to turn.
The right hosting can make a very real difference to your SEO campaign, so make sure you know which questions to ask: Read More