Ethical SEO

And who said keywords were dead?

May 1st, 2015


What is Link Baiting?

April 7th, 2015

Link baiting takes a creative approach to marketing, whereby you develop content specifically to attract links from webmasters and bloggers. Your bait could be something useful, entertaining, insightful, funny or even contentious; but above all it’s got to be tasty.

Fishing for links is as much as a science as it is an art. Rather than casting wildly for any old links; you’re trying to hook relevant links, so you need to choose your bait carefully. You also need to make sure that you are fishing in the right pond. Read More

10 Anchor Text Essentials for SEO

March 15th, 2015
  1. Anchor text (or link text) is the clickable ‘text’ element of a link which appears on a webpage. If you consider that Google finds pages by following links, you can begin to understand why anchor text is integral to their search algorithm. And if anchor text is important to Google: it’s important to your SEO campaign. Read More

Choosing a Search Friendly Domain Name

March 9th, 2015

Your domain name is your online calling card so it needs to be relevant to your business and easy for users to remember. Get it right and it will help with your SEO campaign, build brand awareness and boost your offline business.

In an ideal world you would choose a domain name that accurately reflects the nature of your business. It’s no accident that ranks so well for the keyword ‘insurance’. On one hand the URL spells out to Google exactly what the site is about, but much more important are the inbound links which the site naturally attracts. You can bet that the majority links are simply are simply the URL, which just ‘happens’ to include the keyword ‘insurance’. Read More

Creating a Search Engine Friendly Site

July 31st, 2013

Creating a search engine friendly site isn’t exact science, but nor is it a dark art. Because Google is continually evolving its thought process, and developing new technologies, the finer points of the SEO game are constantly being rewritten. However, the fundamental rules remain unchanged. Read More

Assessing Keyword Competitiveness

July 26th, 2013

Knowing the search volumes for a particular keyword is one thing; finding out the strength of the competition for that term in Google is something else. Good keyword choice involves striking a balance between the popularity of a keyword and the likelihood you will be able to rank for it. And the latter depends on who’s already at the top of Google.

There’s absolutely no point in targeting the most popular search terms if you haven’t got a chance of ranking for them. It’s much better to have a big bite of a small pie, than to gaze at a large pie while listening to your stomach rumble.

WARNING: Don’t make the mistake of assuming that your online competitors are the same as your offline competitors. Thanks to search engines the online marketplace is more of a level playing field than its offline parallel. You don’t need to be a multinational to rank well (although of course it helps) all you need is a good product and a good website. Think David Vs Goliath. Read More

15 Essential Link Building Tips

July 22nd, 2013

Linking is a complicated and time-consuming business. If you get it right it can make your SEO campaign. If you get it wrong it can break your website. The secret is to tread gently and keep your head beneath the parapet.

  1. You search rankings depend on the strength of your site and the strength of your competition. And to gauge the strength of a website, you first need to know how to assess the value of a link. Read More

Guide to Writing Meta Descriptions for SEO

July 17th, 2013

The meta description field provides your first real chance to sell your web page to searchers. Google frequently uses meta descriptions to double as the ‘snippet’ of information describing each page in the results (beneath the blue underlined title). Hence, it’s your opportunity to persuade searchers to click on your link rather than your competitors’. And a well written meta description can greatly increase your CTR. Read More

Where to Find Keywords & How to Choose the Right Ones

July 12th, 2013

Before you can begin analysing which keywords are right for your website; you need to make a broad list of all possibilities. Remember you’re looking at the bigger picture here, don’t worry about search volumes, competition or relevance; we’ll deal with those later. Read More

Finding The Right Hosting For Your Website

July 8th, 2013

Type website hosting into any search engine and you’re soon knee-deep in ‘special offers’, ‘all-inclusive packages’ and ‘best buys’. Even for seasoned website developers; it’s difficult knowing which way to turn.

Choosing a hosting company

The right hosting can make a very real difference to your SEO campaign, so make sure you know which questions to ask: Read More