Archive for PPC

Will SSP sound the death-knell for SEO?

Oct
18
2007
 

If you haven’t heard of Search Submission Pro (SSP) you aren’t alone. Yahoo’s latest online advertising venture has been spared the usual launch fanfare and instead smuggled silently through the back door. A cynical observer might even think that Yahoo! has something to hide.  

So what exactly is SSP? Let’s go straight to the horse’s mouth and hear what Yahoo! has to say “(SSP) URLs are included in the index that powers algorithmic search results… When Internet users visit partner sites (Yahoo! All the Web, etc) and enter keyword searches, your listings may appear within the search results… Pricing is based on cost per click” (more…)

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