July 31st, 2013
Creating a search engine friendly site isn’t exact science, but nor is it a dark art. Because Google is continually evolving its thought process, and developing new technologies, the finer points of the SEO game are constantly being rewritten. However, the fundamental rules remain unchanged. Read More
July 26th, 2013
Knowing the search volumes for a particular keyword is one thing; finding out the strength of the competition for that term in Google is something else. Good keyword choice involves striking a balance between the popularity of a keyword and the likelihood you will be able to rank for it. And the latter depends on who’s already at the top of Google.
There’s absolutely no point in targeting the most popular search terms if you haven’t got a chance of ranking for them. It’s much better to have a big bite of a small pie, than to gaze at a large pie while listening to your stomach rumble.
WARNING: Don’t make the mistake of assuming that your online competitors are the same as your offline competitors. Thanks to search engines the online marketplace is more of a level playing field than its offline parallel. You don’t need to be a multinational to rank well (although of course it helps) all you need is a good product and a good website. Think David Vs Goliath. Read More
July 22nd, 2013
Linking is a complicated and time-consuming business. If you get it right it can make your SEO campaign. If you get it wrong it can break your website. The secret is to tread gently and keep your head beneath the parapet.
- You search rankings depend on the strength of your site and the strength of your competition. And to gauge the strength of a website, you first need to know how to assess the value of a link. Read More
July 17th, 2013
The meta description field provides your first real chance to sell your web page to searchers. Google frequently uses meta descriptions to double as the ‘snippet’ of information describing each page in the results (beneath the blue underlined title). Hence, it’s your opportunity to persuade searchers to click on your link rather than your competitors’. And a well written meta description can greatly increase your CTR. Read More
July 12th, 2013
Before you can begin analysing which keywords are right for your website; you need to make a broad list of all possibilities. Remember you’re looking at the bigger picture here, don’t worry about search volumes, competition or relevance; we’ll deal with those later. Read More
July 3rd, 2013
Almost everything you do on your site, right down to how you name your files, can influence your ranking. Remember that Google ranks each page of your website separately, rather than evaluating the site as whole, and since your file and folder names are the first thing Google encounters on each page, you need to think carefully about naming them. Read More
June 29th, 2013
Once you’ve decided on the overall navigation the next step is to work out the technical structure of the site. There are two basic options: subdomains or subdirectories, the question is which is better for SEO? Read More
June 14th, 2013
When it comes to SEO the title tag is arguably the most valuable piece of on-page real estate. It’s the first thing that a spider looks at when visiting a page and it’s the most noticeable element of your page that’s displayed in the search results. So it’s hardly surprising that Google places so much weight on title tags.
June 11th, 2013
If you are new to the world of SEO finding quality links can seems like a daunting task. However, in truth great links aren’t difficult to find; you’ve just got to know where to look.
One of the most effective ways to kick-start your linking campaign is by submitting your site to a number of online directories. Directory listings run the gamut from the sublimely useful to the ridiculously useless, so it’s important that you spend your money wisely. Read More
June 6th, 2013
A site map is effectively the ‘contents’ section of a website, it’s designed to help visitors navigate through your site by providing a clear hierarchy of links to each page. By definition a sitemap needs to be simple and easy to follow.
Site maps can also be of real value to a search engine optimisation campaign. If linked from your homepage a site map provides a direct path for spiders to access all your pages; no matter how deeply they may be buried in your site structure. Choose the anchor text of each link carefully and watch the PageRank flow. Of course the more pages you link to from your sitemap; the more diluted the value of each link becomes. Read More