How to write effective meta descriptions for SEO

What are meta descriptions and why are they important? The meta description field provides your first real chance to sell your web page to searchers. Google frequently uses meta descriptions to double as the ‘snippet’ of information describing each page in the results (beneath the blue underlined title). Hence, it’s your opportunity to persuade searchers […]

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Beginners guide to finding keywords for SEO

Getting started with keywords research Before you can begin analysing which keywords are right for your website; you need to make a broad list of all possibilities. Remember you’re looking at the bigger picture here, don’t worry about search volumes, competition or relevance; we’ll deal with those later. Brainstorming for keywords You can’t brainstorm alone so pull […]

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Choosing the best hosting company for SEO success

Type website hosting into any search engine and you’re soon knee-deep in ‘special offers’, ‘all-inclusive packages’ and ‘best buys’. Even for seasoned website developers; it’s difficult knowing which way to turn. Does web hosting affect SEO? The right hosting can make a very real difference to your SEO campaign, so make sure you know which questions to […]

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Beginners guide to SEO tracking and analytics

It shouldn’t surprise you to learn that tracking is integral to the success of any online business. However, it might surprise you to learn that more than a quarter of web marketers* admit to having no tacking at all. It’s an astonishing statistic especially you consider the availability of tracking packages, such as Google Analytics, […]

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Beginners guide to how Google’s search engine works

We all know why Google is the world’s favourite search engine; the next question is how do they do it? Google likes to keep their secrets close to their chest, but occasionally the Public Relations department lets something slip. Here’s what we have managed to find out: Google’s processing power Rather than using one ‘supercomputer’ to handle all search […]

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How and where to find the best directories for SEO

If you are new to the world of SEO finding quality links can seems like a daunting task. However, in truth great links aren’t difficult to find; you’ve just got to know where to look. One of the most effective ways to kick-start your linking campaign is by submitting your site to a number of online directories. […]

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