It’s said that you can’t judge a book by looking at its cover, but that’s exactly what happens on the web. As an online business you’ve got a single page of search results to make the right impression; and the fact that just 10% of searchers venture on to the second page can be used to your advantage.
Image is everything and you’ve got to get it right. However, with ten search results displayed on the first page there’s plenty of space for unflattering or outdated content to harm your brand. And while it’s difficult to get rid of ‘bad news’; you can bury it with ‘good news’.
Over the years the web project has developed a portfolio of online reputation management techniques which are both ethical and effective. We have learned that there’s much more to brand defence than pushing positive posts and press releases, and we’ve had considerable success in having libellous and defamatory copy taken down.
To find out how the web project can monitor and protect your online reputation Tel: 01865 890552 or email the web project reputation