Stay up-to-the minute with the latest research and thought leadership surrounding analytics and tracking from the digital marketing experts at the web project. From training and tutorials to code and certification.
You don’t need to visit many companies to find a competent IT team who have invested in a ‘state of the art’ tracking package, but haven’t got a clue where to begin with the mountains of data it produces. Web analytics packages jostle for commercial advantage by delivering ever more statistics, and the results can […]
It shouldn’t surprise you to learn that tracking is integral to the success of any online business. However, it might surprise you to learn that more than a quarter of web marketers* admit to having no tacking at all. It’s an astonishing statistic especially you consider the availability of tracking packages, such as Google Analytics, […]
It’s easy to fall in love with Google Analytics and it’s to see why this free and intuitive application has caused so many online tracking provides sleepless nights. Google Analytics is easy to use and unlike many other packages you aren’t drowned in a sea of meaningless bar graphs and pie charts. Just paste a […]