Expert articles, breaking news and original thought on all aspect of editorial web content and SEO from Oxford’s original inbound marketing agency. From SEO copywriting tips to sticky content.

How to write effective meta descriptions for SEO

What are meta descriptions and why are they important? The meta description field provides your first real chance to sell your web page to searchers. Google frequently uses meta descriptions to double as the ‘snippet’ of information describing each page in the results (beneath the blue underlined title). Hence, it’s your opportunity to persuade searchers […]

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