Latest news, research and articles on all aspects of internet marketing and SEO from Oxford’s oldest digital marketing agency.

Why local SEO works: Living la Vida Local

Digital marketers would be wise to follow the environmentalist’s mantra to ‘think globally, act locally’. Starting close to home might seem like a no brainer to most, but you’d be surprised at how many marketers ignore what’s on their doorstep and get lured by the bright lights of the big rankings. If you are lost […]

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Everything you need to know about anchor text and SEO

Back in 2012 Google’s Penguin update fundamentally changed the way that SEOs approach linking, prompting the question Is Anchor Text Dead? The short answer is ‘no’ anchor text remains an essential ranking factor, but’s it’s also a good way to accidentally tell Google that you’re violating their webmaster guidelines. As is often the case in SEO […]

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Choosing the best hosting company for SEO success

Type website hosting into any search engine and you’re soon knee-deep in ‘special offers’, ‘all-inclusive packages’ and ‘best buys’. Even for seasoned website developers; it’s difficult knowing which way to turn. Does web hosting affect SEO? The right hosting can make a very real difference to your SEO campaign, so make sure you know which questions to […]

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