Latest news, thought and analysis surrounding keywords and SEO from the search visibility gurus at the web project. From keyword tools and research to smart strategies for keyword usage.
Getting started with keywords research Before you can begin analysing which keywords are right for your website; you need to make a broad list of all possibilities. Remember you’re looking at the bigger picture here, don’t worry about search volumes, competition or relevance; we’ll deal with those later. Brainstorming for keywords You can’t brainstorm alone so pull […]
Keyword research is the backbone of search engine optimisation. Get it wrong and your campaign will turn to jelly; get is right and you’re well on your way to SEO success. The aim of keyword research is to identify the language searchers use when looking for your products or services. Guesswork simply doesn’t work. You […]
When the internet was in its infancy, searches tended to use the same language that you would to speak to a child. Search queries were rarely more than a word or two long and were kept general. So, if you wanted to insure your car, you might search for ‘insurance’ or ‘car insurance’. Today searchers […]