Latest news, thought and analysis surrounding keywords and SEO from the search visibility gurus at the web project. From keyword tools and research to smart strategies for keyword usage.

Beginners guide to finding keywords for SEO

Getting started with keywords research Before you can begin analysing which keywords are right for your website; you need to make a broad list of all possibilities. Remember you’re looking at the bigger picture here, don’t worry about search volumes, competition or relevance; we’ll deal with those later. Brainstorming for keywords You can’t brainstorm alone so pull […]

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Why targeting long tail keywords makes smart SEO sense

When the internet was in its infancy, searches tended to use the same language that you would to speak to a child. Search queries were rarely more than a word or two long and were kept general. So, if you wanted to insure your car, you might search for ‘insurance’ or ‘car insurance’. Today searchers […]

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