Keep on top of the latest thought and research on link building for SEO with regular tips, articles and advice from the web project.

Link building strategies, techniques and tips

Link building is a complicated and time-consuming business. If you get it right it can make your SEO campaign. If you get it wrong it can break your website. The secret is to tread gently and keep your head beneath the parapet. With decades of linking experience to draw on we know what works and what doesn’t

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How and where to find the best directories for SEO

If you are new to the world of SEO finding quality links can seems like a daunting task. However, in truth great links aren’t difficult to find; you’ve just got to know where to look. One of the most effective ways to kick-start your linking campaign is by submitting your site to a number of online directories. […]

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Does RSS help with SEO?

Really Simple Syndication or RSS provides a channel for webmasters to distribute their content online. RSS won’t help you to build links directly, but as a tool to keep your audience up to speed with developments on your site; it can have a powerful knock-on effect. Rather than walking down to the newsagents every morning […]

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Can press releases really help with SEO?

Offline press releases are a tried and tested way for marketing department to speak with journalists and other influential commentators. Online press releases are a slightly different animal; they enjoy all the benefits of their offline counterparts, but are a fraction of the cost and prove a great way of attracting links. Online press releases […]

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Backlinks that don’t work for SEO: 5 dead ends

By now you should be getting a feel for how Google weighs up the value of a link. However, a link will only pass-on juice if it’s the right ‘type’ of link. In an ideal world all inbound links would be static and text-based. Failing that image-based links come a close second; as long as you use […]

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Planning a Link Building Campaign

If keyword research is the backbone of search engine optimisation, then links make up the rest of the skeleton. Put simply linking can make or break a SEO campaign. And if you need proof, just consider the fact that it’s perfectly possible to get a page with virtually zero content ranking. In fact, if you’ve […]

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What’s a backlink worth? Assessing link quality for SEO

What really sets Google apart from the rest of the search engines is the quality and consistency of their results. In less than a decade, and with very little marketing, Google has become the stand-alone titan of search. And millions of Googlers wouldn’t even dream of searching anywhere else. Much of Google’s success can be […]

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Is anchor text dead? Tips for optimising linked text

Let’s face it, when there’s been a big Google update, and your portfolio of websites is unaffected, there’s an undeniable sense of schadenfreude. While forums fill to bursting with SEOs tearing their virtual hair out, for some Penguin holds all the threat of a pantomime (or Batman) villain. But if you think it’s time to […]

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