SEO is a mighty big playing field and we’ll help you find your way around; stay up-to-date with the latest news, research and opinion with the web project’s latest posts.

Why local SEO works: Living la Vida Local

Digital marketers would be wise to follow the environmentalist’s mantra to ‘think globally, act locally’. Starting close to home might seem like a no brainer to most, but you’d be surprised at how many marketers ignore what’s on their doorstep and get lured by the bright lights of the big rankings. If you are lost […]

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Everything you need to know about anchor text and SEO

Back in 2012 Google’s Penguin update fundamentally changed the way that SEOs approach linking, prompting the question Is Anchor Text Dead? The short answer is ‘no’ anchor text remains an essential ranking factor, but’s it’s also a good way to accidentally tell Google that you’re violating their webmaster guidelines. As is often the case in SEO […]

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Do I really need a keyword rich domain name?

Your domain name is your online calling card so it needs to be relevant to your business and easy for users to remember. Get it right and it will help with your SEO campaign, build brand awareness and boost your offline business. In an ideal world you would choose a domain name that accurately reflects […]

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Beginners guide to making a SEO friendly site

Creating a search engine friendly site isn’t exact science, but nor is it a dark art. Because Google is continually evolving its thought process, and developing new technologies, the finer points of the SEO game are constantly being rewritten. However, the fundamental rules remain unchanged. Whether you are building a new site, or overhauling an […]

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Link building strategies, techniques and tips

Link building is a complicated and time-consuming business. If you get it right it can make your SEO campaign. If you get it wrong it can break your website. The secret is to tread gently and keep your head beneath the parapet. With decades of linking experience to draw on we know what works and what doesn’t

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How to write effective meta descriptions for SEO

What are meta descriptions and why are they important? The meta description field provides your first real chance to sell your web page to searchers. Google frequently uses meta descriptions to double as the ‘snippet’ of information describing each page in the results (beneath the blue underlined title). Hence, it’s your opportunity to persuade searchers […]

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Beginners guide to finding keywords for SEO

Getting started with keywords research Before you can begin analysing which keywords are right for your website; you need to make a broad list of all possibilities. Remember you’re looking at the bigger picture here, don’t worry about search volumes, competition or relevance; we’ll deal with those later. Brainstorming for keywords You can’t brainstorm alone so pull […]

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