Client One of the country's leading independent publishing companies with more than 250 self-help titles currently in print.

Challenge Many publishers make the mistake of treating their website as little more than an online business card. Thankfully our client thinks differently. With the internet rapidly reshaping the publishing world it was time to take action, but where to begin?

Solution We proposed a strategy which would make our client's content really work for them. The website was redesigned around a series of mini-guides, using copy extracted from existing titles. At 400 pages the newly optimized website was to target increased book sales and generate income from advertising revenue.

Results The fact that our client's website now stands at 1000 pages really tells the story. Page impressions are up by 7000 a day and the advertising revenue is rolling in; to mention nothing of the electricity that the website has created in the office and the wider publishing world.

...and here's what our client has to say about The Web Project