The Secrets of Search Engine Optimization

Established independent publisher How To Books has commissioned Nick Maynard and Mike Stepney, founders and managing directors of The Web Project Ltd, to write the authoritative Search Engine Optimization guide.

Provisionally entitled The Secrets of Search Engine Optimization, the book will be "a practical guide to improving your online visibility by climbing the 'organic' search results".

The Secrets of Search Engine Optimization will combine Mike's technical know-how with Nick's background in journalism to provide a 'plain English' 'hands-on' guide designed to appeal to webmasters and advertising professionals across the board.

At 220 pages The Secrets of Search Engine Optimization will be divided into 14 chapters, covering everything from getting your site architecture right to effective linking strategies. The Secrets of Search Engine Optimization will be available in bookshops, through online books stores and as an ebook download from July 2008.

Press Release 05.07.2007