Pay Per Click Management
Today online advertising is an integral part of the media mix, and PPC (or sponsored) results are a familiar feature in the search landscape. Get it right and you can expect a healthy ROI, get it wrong and your advertising budget can disappear overnight.
At The Web Project we know how to get it right first time. Our team has a proven track record in managing cost-effective campaigns across all the major networks. We know how to outperform the competition and how to drive down the average cost per click.
The first step is to discuss your business' needs with an account manager; we can then begin to tailor a PPC package to complement your overall marketing strategy.
Ongoing keyword analysis identifies: which search terms your customers really use, which keywords your competitors are bidding on and any opportunities you might be missing.
You'll have access to a suite of reporting tools to keep you up-to-the-minute and help us suggest ways to optimise your campaign (for example: by building dedicated landing pages to increase conversion rates).
... leaving you to get on with what you know best: running your own business.
