The mortgage broker

Client The largest independent buy-to-let mortgage broker in the UK with an annual turnover in excess of £2 billion.

Challenge By implementing an affiliate scheme, and allowing partners to duplicate copy, our client had unwittingly raised a red flag to Google and consequently been dropped completely from the search results. They badly needed to establish an online presence that reflected their status as market leader and generate new business.

Solution Effectively starting from scratch we decided to take a strictly ethical approach, aimed at delivering sustainable results. We began by writing fresh content to target competitive keywords, and we redesigned the website to improve user confidence. Once the site was live we launched an integrated PR and link-building campaign.

Results We took our client’s website from the bottom of the search results to the very top of GoogleYahoo! and Bing.Online mortgage quotations increased by 750% a month and our client began enjoying the buzz that comes with all that extra traffic. Our close working relationship continues to thrive and we have undertaken a number of satellite projects.

…and here’s what our client had to say about working with the web project