You won’t be surprised to learn that analytics form the backbone of any successful digital marketing campaign. However, you might be surprised to learn that more than a quarter web marketers don’t use analytics at all. It’s a jaw-dropping statistic, especially if you consider the availability of easy-to-use analytics packages which don’t cost a penny.

Understanding analytics enables you to turn raw data into actionable business insights. Besides providing performance benchmarks, analytics help you weed-out underperforming pages, identify bottlenecks and shortcut drop-out points. However, analytics are easily misunderstood and novices can soon get lost in a world of spreadsheets, pie charts and bar graphs.

At the web project we’ve got bags of consulting experience working with the major analytics packages. And that includes everything from implementation and interpretation to improving performance across all digital platforms. To find out more Tel: 01865 890552 or email the web project