Search Engine Optimisation Oxford
Navigational sitemaps & SEO A site map is effectively the ‘contents’ section of a website, it’s designed to help visitors navigate through your site by providing a clear hierarchy of links to each page. By definition a sitemap needs to be simple and easy to follow. Site maps can also be of real value to […]
Really Simple Syndication or RSS provides a channel for webmasters to distribute their content online. RSS won’t help you to build links directly, but as a tool to keep your audience up to speed with developments on your site; it can have a powerful knock-on effect. Rather than walking down to the newsagents every morning […]
You don’t read web pages in the same way that you would read a book or a magazine… and you don’t write them in the same way either. Searchers are an impatient bunch, and if they can’t find the information they are looking for quickly; they won’t hang around. Studies have shown that up to […]
Frames and search engines don’t get along, and if you are in any doubt just look at the cached version of any site built using frames. Frames are used by programmers to display a number of HTML documents at the same time. They allow visitors to action one element of a webpage (such as scrolling […]
Offline press releases are a tried and tested way for marketing department to speak with journalists and other influential commentators. Online press releases are a slightly different animal; they enjoy all the benefits of their offline counterparts, but are a fraction of the cost and prove a great way of attracting links. Online press releases […]
Remember that it’s tough at the top of Google Getting to the top of Google can be a long hard slog. Of course some markets are tougher than others and you have to manage your expectations and budget accordingly. It’s great news if your site is selling ‘novelty eggcups’, but not so great if you’re […]
Linking has evolved a great deal in a very short period of time and not everybody has managed to keep up. As a result, there are an alarming number of outdated, ineffective and even damaging SEO link building practices which still somehow persist. Tread very carefully indeed if you are considering any of the following: […]
By now you should be getting a feel for how Google weighs up the value of a link. However, a link will only pass-on juice if it’s the right ‘type’ of link. In an ideal world all inbound links would be static and text-based. Failing that image-based links come a close second; as long as you use […]
There are those who covet Exact Match Domains (EMD) like Gollum and the golden ring; there are others who wouldn’t touch them with a bargepole. As is often the case with polar views the SEO truth lies somewhere in the middle. Why did Exact Match Domains rank so well? Anchor text has traditionally been a […]
SEO is all about making your web pages more accessible to the search engines, but there are times when you want to keep the search engines at bay. Perhaps you don’t want to broadcast a poor company report or maybe you don’t want Google’s spiders to find duplicate content or pages under construction. And this […]
