Search Engine Optimisation Oxford
SEO is a fast-paced game and it’s important to understand that you aren’t just playing against the visible online competition, you’re also playing Google. And just look at what a team they have got! You are up against hundreds of PhDs trained in the Googleplex with a turnover that rivals the GDP of most developing […]
So which is better: to get your website ranking organically in the search results or to pay for the privilege of a top spot through pay per click advertising? Well, it’s a pretty clear answer: organic results enjoy far higher click-through rates, greater trust and higher conversion rates than their paler PPC relatives. The latest […]
Google’s humble beginnigs In little over two decades Google has grown from a college side-project to become the world’s favourite search engine. Today Google is valued in the billions and its shares are some of the best performing on the trading floor. But Google isn’t just a story of financial success; it’s their results that […]
What is SEO all about? So you want to get to the top of Google? It won’t surprise you to hear that you aren’t alone; the truth is that everybody wants to be at the top of Google, but most people haven’t got a clue how to get there. Search engine optimisation, or SEO, is process of […]
Regular followers of our blog will know that we sponsor a charity in Malawi (The House of Good Health) and that we have got a real passion for the place. On a recent trip Nick asked a local sign writer to put his talents to producing a sign for the web project, and promptly forgot […]
Let’s face it, when there’s been a big Google update, and your portfolio of websites is unaffected, there’s an undeniable sense of schadenfreude. While forums fill to bursting with SEOs tearing their virtual hair out, for some Penguin holds all the threat of a pantomime (or Batman) villain. But if you think it’s time to […]
Google’s mission statement is to ‘organize the world’s information and make it universally accessible and useful’. And it turns out that this includes leaked documents describing Google’s innermost workings. Run a search for ‘Google general page rating guidelines’ and you’ll get a copy of the latest version of Google’s search quality ratings guidelines. If you can’t find […]
Scroll back a few years and I blogged about the frustration of wearing a white link-building hat in marketplace dominated by black hats. Google hadn’t yet worked out how to stamp-out the burgeoning practice of link buying and exchanging, and instead fought-back by simply mudding the rules of engagement. With the addition of Google’s new […]
With Part One and Part Two of our SEO Glossary already under your belt the world of digital marketing should be beginning to make more sense. And the good news is that the end is in sight as the wordsmiths at the web project whizz through the alphabet from L-R: Landing page The web page where a user arrives (or […]
One last helping of digital marketing mumbo jumbo and by now you should be sounding like a seasoned professional. If you’ve just arrived you can find the rest of the web project’s guide to deciphering SEO terminology split into three bite-sized chunks here: One Two & Three. We have tried to cover all the basics, but as both SEO […]
