Why it pays to measure your SEO campaign: Key tracking metrics explored

You don’t need to visit many companies to find a competent IT team who have invested in a ‘state of the art’ tracking package, but haven’t got a clue where to begin with the mountains of data it produces. Web analytics packages jostle for commercial advantage by delivering ever more statistics, and the results can […]

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Beginners guide to SEO tracking and analytics

It shouldn’t surprise you to learn that tracking is integral to the success of any online business. However, it might surprise you to learn that more than a quarter of web marketers* admit to having no tacking at all. It’s an astonishing statistic especially you consider the availability of tracking packages, such as Google Analytics, […]

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