Expert articles, breaking news and original thought on all aspect of editorial web content and SEO from Oxford’s original inbound marketing agency. From SEO copywriting tips to sticky content.
What are meta descriptions and why are they important? The meta description field provides your first real chance to sell your web page to searchers. Google frequently uses meta descriptions to double as the ‘snippet’ of information describing each page in the results (beneath the blue underlined title). Hence, it’s your opportunity to persuade searchers […]
When it comes to SEO the title tag is arguably the most valuable piece of on-page real estate. It’s the first thing that a spider looks at when visiting a page and it’s the most noticeable element of your page that’s displayed in the search results. So it’s hardly surprising that Google places so much […]
You don’t read web pages in the same way that you would read a book or a magazine… and you don’t write them in the same way either. Searchers are an impatient bunch, and if they can’t find the information they are looking for quickly; they won’t hang around. Studies have shown that up to […]
Duplicate content is a hot topic in SEO and if you put yourself in Google’s shoes it’s easy to see why. To stay at the top of their game Google must provide the best possible search results, and nobody wants to see the same content appearing again and again in the SEPRS. Google deals with […]
Keyword research is the backbone of search engine optimisation. Get it wrong and your campaign will turn to jelly; get is right and you’re well on your way to SEO success. The aim of keyword research is to identify the language searchers use when looking for your products or services. Guesswork simply doesn’t work. You […]
