Do I really need a keyword rich domain name?

Your domain name is your online calling card so it needs to be relevant to your business and easy for users to remember. Get it right and it will help with your SEO campaign, build brand awareness and boost your offline business. In an ideal world you would choose a domain name that accurately reflects […]

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How to create a SEO Friendly URL structure

Almost everything you do on your site, right down to how you name your files, can influence your ranking. Remember that Google ranks each page of your website separately, rather than evaluating the site as whole, and since your file and folder names are the first thing Google encounters on each page, you need to […]

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Google’s SEO clampdown on Exact Match Domains

There are those who covet Exact Match Domains (EMD) like Gollum and the golden ring; there are others who wouldn’t touch them with a bargepole. As is often the case with polar views the SEO truth lies somewhere in the middle. Why did Exact Match Domains rank so well? Anchor text has traditionally been a […]

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Dirty Domain Names…Are You Ready for .SX?

Cast your mind back to 2000 and you may recall a story about the tiny Polynesian island of Tuvalu netting an impressive $50 million for leasing their Top Level Domain to Verisign for a period of 12 years. Verisign figured they could market the .TV domain to TV stations and video-based websites around the world. […]

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