Website migration: SEO concerns before jumping in the ring
Do I really need a keyword rich domain name?
Websites can be complicated machines with a lot of moving parts; start tinkering with the wrong one and things can quickly go wrong. While stakeholders get excited at the prospect of a shiny new site, webmasters tremble with fear as they know what’s really at stake. Website migrations are a necessary evil and it’s easy […]
How to create a SEO Friendly URL structure
Your domain name is your online calling card so it needs to be relevant to your business and easy for users to remember. Get it right and it will help with your SEO campaign, build brand awareness and boost your offline business. In an ideal world you would choose a domain name that accurately reflects […]
Google’s SEO clampdown on Exact Match Domains
Almost everything you do on your site, right down to how you name your files, can influence your ranking. Remember that Google ranks each page of your website separately, rather than evaluating the site as whole, and since your file and folder names are the first thing Google encounters on each page, you need to […]
Dirty Domain Names…Are You Ready for .SX?
There are those who covet Exact Match Domains (EMD) like Gollum and the golden ring; there are others who wouldn’t touch them with a bargepole. As is often the case with polar views the SEO truth lies somewhere in the middle. Why did Exact Match Domains rank so well? Anchor text has traditionally been a […]
Cast your mind back to 2000 and you may recall a story about the tiny Polynesian island of Tuvalu netting an impressive $50 million for leasing their Top Level Domain to Verisign for a period of 12 years. Verisign figured they could market the .TV domain to TV stations and video-based websites around the world. […]