Latest blog posts, research and opinion on what’s happening at Google and how it impacts your SEO and digital marketing campaigns.
Google doesn’t often make edicts telling webmasters how to behave, instead preferring to take a more soft-footed approach to complete coercion. In fact, much of a digital marketer’s day is spent reading between the lines and searching for crumbs of information that have been dropped accidentally (and ‘yes’ that even means keeping on top of […]
You don’t need to visit many companies to find a competent IT team who have invested in a ‘state of the art’ tracking package, but haven’t got a clue where to begin with the mountains of data it produces. Web analytics packages jostle for commercial advantage by delivering ever more statistics, and the results can […]
It shouldn’t surprise you to learn that tracking is integral to the success of any online business. However, it might surprise you to learn that more than a quarter of web marketers* admit to having no tacking at all. It’s an astonishing statistic especially you consider the availability of tracking packages, such as Google Analytics, […]
We all know why Google is the world’s favourite search engine; the next question is how do they do it? Google likes to keep their secrets close to their chest, but occasionally the Public Relations department lets something slip. Here’s what we have managed to find out: Google’s processing power Rather than using one ‘supercomputer’ to handle all search […]
There are those who covet Exact Match Domains (EMD) like Gollum and the golden ring; there are others who wouldn’t touch them with a bargepole. As is often the case with polar views the SEO truth lies somewhere in the middle. Why did Exact Match Domains rank so well? Anchor text has traditionally been a […]
PageRank is a relative measure of the importance of every page that Google indexes. In Google’s own words “PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a […]
SEO is a fast-paced game and it’s important to understand that you aren’t just playing against the visible online competition, you’re also playing Google. And just look at what a team they have got! You are up against hundreds of PhDs trained in the Googleplex with a turnover that rivals the GDP of most developing […]
Google’s humble beginnigs In little over two decades Google has grown from a college side-project to become the world’s favourite search engine. Today Google is valued in the billions and its shares are some of the best performing on the trading floor. But Google isn’t just a story of financial success; it’s their results that […]
Let’s face it, when there’s been a big Google update, and your portfolio of websites is unaffected, there’s an undeniable sense of schadenfreude. While forums fill to bursting with SEOs tearing their virtual hair out, for some Penguin holds all the threat of a pantomime (or Batman) villain. But if you think it’s time to […]
Google’s mission statement is to ‘organize the world’s information and make it universally accessible and useful’. And it turns out that this includes leaked documents describing Google’s innermost workings. Run a search for ‘Google general page rating guidelines’ and you’ll get a copy of the latest version of Google’s search quality ratings guidelines. If you can’t find […]
