What exactly is black hat vs white hat link building? And how does Google’s disavow links tool fit in?
A peek inside Google’s data centres
Scroll back a few years and I blogged about the frustration of wearing a white link-building hat in marketplace dominated by black hats. Google hadn’t yet worked out how to stamp-out the burgeoning practice of link buying and exchanging, and instead fought-back by simply mudding the rules of engagement. With the addition of Google’s new […]
Have you ever wanted to take a peak under Google’s bonnet? Well now you can and in splendid Technicolor too! Google have kindly decided to spill the beans on life in a data centre with a photographic tour entitled where the Internet lives. And boy does it make for compelling viewing. Think Andreas Gursky meets Tron […]