Latest news, research and articles on all aspects of internet marketing and SEO from Oxford’s oldest digital marketing agency.
Responsive design is an easy way to make your website mobile friendly across devices, and it’s a bit of a ‘no brainer’ for online marketers. But with a ‘to do’ list as long as your arm, and ever tight budgets, how do you convince the money men that it needs to be done right now? […]
Digital marketers would be wise to follow the environmentalist’s mantra to ‘think globally, act locally’. Starting close to home might seem like a no brainer to most, but you’d be surprised at how many marketers ignore what’s on their doorstep and get lured by the bright lights of the big rankings. If you are lost […]
Back in 2012 Google’s Penguin update fundamentally changed the way that SEOs approach linking, prompting the question Is Anchor Text Dead? The short answer is ‘no’ anchor text remains an essential ranking factor, but’s it’s also a good way to accidentally tell Google that you’re violating their webmaster guidelines. As is often the case in SEO […]
Type website hosting into any search engine and you’re soon knee-deep in ‘special offers’, ‘all-inclusive packages’ and ‘best buys’. Even for seasoned website developers; it’s difficult knowing which way to turn. Does web hosting affect SEO? The right hosting can make a very real difference to your SEO campaign, so make sure you know which questions to […]
You don’t need to visit many companies to find a competent IT team who have invested in a ‘state of the art’ tracking package, but haven’t got a clue where to begin with the mountains of data it produces. Web analytics packages jostle for commercial advantage by delivering ever more statistics, and the results can […]
Remember that it’s tough at the top of Google Getting to the top of Google can be a long hard slog. Of course some markets are tougher than others and you have to manage your expectations and budget accordingly. It’s great news if your site is selling ‘novelty eggcups’, but not so great if you’re […]
