What exactly is black hat vs white hat link building? And how does Google’s disavow links tool fit in?

Scroll back a few years and I blogged about the frustration of wearing a white link-building hat in marketplace dominated by black hats. Google hadn’t yet worked out how to stamp-out the burgeoning practice of link buying and exchanging, and instead fought-back by simply mudding the rules of engagement. With the addition of Google’s new […]

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