Keep a close eye on changing algorithmic factors that impact on page SEO with the search wizards at the web project.
Responsive design is an easy way to make your website mobile friendly across devices, and it’s a bit of a ‘no brainer’ for online marketers. But with a ‘to do’ list as long as your arm, and ever tight budgets, how do you convince the money men that it needs to be done right now? […]
Creating a search engine friendly site isn’t exact science, but nor is it a dark art. Because Google is continually evolving its thought process, and developing new technologies, the finer points of the SEO game are constantly being rewritten. However, the fundamental rules remain unchanged. Whether you are building a new site, or overhauling an […]
What are meta descriptions and why are they important? The meta description field provides your first real chance to sell your web page to searchers. Google frequently uses meta descriptions to double as the ‘snippet’ of information describing each page in the results (beneath the blue underlined title). Hence, it’s your opportunity to persuade searchers […]
Getting started with keywords research Before you can begin analysing which keywords are right for your website; you need to make a broad list of all possibilities. Remember you’re looking at the bigger picture here, don’t worry about search volumes, competition or relevance; we’ll deal with those later. Brainstorming for keywords You can’t brainstorm alone so pull […]
When it comes to SEO the title tag is arguably the most valuable piece of on-page real estate. It’s the first thing that a spider looks at when visiting a page and it’s the most noticeable element of your page that’s displayed in the search results. So it’s hardly surprising that Google places so much […]
You don’t read web pages in the same way that you would read a book or a magazine… and you don’t write them in the same way either. Searchers are an impatient bunch, and if they can’t find the information they are looking for quickly; they won’t hang around. Studies have shown that up to […]
Frames and search engines don’t get along, and if you are in any doubt just look at the cached version of any site built using frames. Frames are used by programmers to display a number of HTML documents at the same time. They allow visitors to action one element of a webpage (such as scrolling […]
Keyword research is the backbone of search engine optimisation. Get it wrong and your campaign will turn to jelly; get is right and you’re well on your way to SEO success. The aim of keyword research is to identify the language searchers use when looking for your products or services. Guesswork simply doesn’t work. You […]
PageRank is a relative measure of the importance of every page that Google indexes. In Google’s own words “PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a […]
