SEO vs PPC: Who wins? Or should they work together?
How Yahoo’s Search Submit Pro signed its own death sentence
So which is better: to get your website ranking organically in the search results or to pay for the privilege of a top spot through pay per click advertising? Well, it’s a pretty clear answer: organic results enjoy far higher click-through rates, greater trust and higher conversion rates than their paler PPC relatives. The latest […]
If you haven’t heard of Search Submit Pro (SSP) you aren’t alone. Over a decade ago Yahoo! was a key player on the search landscape and was busy working out how they could maximise revenue. They launched Search Submit Pro without the usual fanfare that would accompany an innovative product and smuggled it silently through […]