Why Google’s hitting out at sites that aren’t secure
Why it pays to make your website mobile friendly
Google doesn’t often make edicts telling webmasters how to behave, instead preferring to take a more soft-footed approach to complete coercion. In fact, much of a digital marketer’s day is spent reading between the lines and searching for crumbs of information that have been dropped accidentally (and ‘yes’ that even means keeping on top of […]
How to create a SEO Friendly URL structure
Responsive design is an easy way to make your website mobile friendly across devices, and it’s a bit of a ‘no brainer’ for online marketers. But with a ‘to do’ list as long as your arm, and ever tight budgets, how do you convince the money men that it needs to be done right now? […]
How do subdomains and subdirectories impact SEO?
Almost everything you do on your site, right down to how you name your files, can influence your ranking. Remember that Google ranks each page of your website separately, rather than evaluating the site as whole, and since your file and folder names are the first thing Google encounters on each page, you need to […]
Why xml sitemaps are essential for SEO
The ‘subdomains Vs subdirectories’ debate has been raging in SEO circles for years and it looks like there’s still plenty of life left in the fight. The truth is that both have advantages and disadvantages and neither will have any great bearing on the success of your SEO campaign. However, it’s often said that ‘knowledge […]
Using robots.txt to block search engines for SEO
Navigational sitemaps & SEO A site map is effectively the ‘contents’ section of a website, it’s designed to help visitors navigate through your site by providing a clear hierarchy of links to each page. By definition a sitemap needs to be simple and easy to follow. Site maps can also be of real value to […]
What is Google’s PageRank algorithm? And is it really dead?
SEO is all about making your web pages more accessible to the search engines, but there are times when you want to keep the search engines at bay. Perhaps you don’t want to broadcast a poor company report or maybe you don’t want Google’s spiders to find duplicate content or pages under construction. And this […]
Beginners guide to lovely Google Analytics
PageRank is a relative measure of the importance of every page that Google indexes. In Google’s own words “PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a […]
It’s easy to fall in love with Google Analytics and it’s to see why this free and intuitive application has caused so many online tracking provides sleepless nights. Google Analytics is easy to use and unlike many other packages you aren’t drowned in a sea of meaningless bar graphs and pie charts. Just paste a […]