One last helping of digital marketing mumbo jumbo and by now you should be sounding like a seasoned professional. If you’ve just arrived you can find the rest of the web project’s guide to deciphering SEO terminology split into three bite-sized chunks here: One Two & Three.

We have tried to cover all the basics, but as both SEO and language are fluid we will need your help keeping everything up to date, so please keep your comments coming!

Scraper site A website that’s been built exclusively from content ‘found’ on the web. Scrapers crawl their way around the web looking for copy they can steal and use for their own benefit. Scraping is an outdated black hat technique, but you still find scraper sites in the SERPS

Search marketing Is the collective term for all forms of search engine based marketing, including both SEO and PPC

SERPs is shorthand for ‘search engine results pages’

Sitemap A sitemap is a webpage which serves as a ‘map’ to the rest of your website. Typically hierarchical in structure, and composed of a series of simple text-based links, sitemaps are designed to help search engine spiders find their way around sites which are otherwise difficult to navigate, such as sites relying on Flash or JasvaScript menus. Not to be confused with Google Sitemaps

Social bookmarking Is a web based-facility which allows users to share their bookmarks (favourite sites) with others. Bookmarks can be labelled or ‘tagged’ to help other users make sense of them. Popular social bookmarking sites include:, Digg and Reddit

Social media Is an umbrella term which refers to any web content which allows users to share comments or opinions and encourages debate. In layman’s terms this means sites which try to spark dialogue with their audience, and includes: blogs, social networks, social news sites, social sharing… and anything else prefixed with ‘social’

Social sharing Is a broad term covering websites that encourage and enable users to share images, video and other content. The best-known social sharing sites include: YouTube, Flickr and Vimeo

Social networking In less than a decade social networking websites have changed the way we communicate. Designed to bring like-minded people together social sites such as LinkedIn and Facebook are used by millions of people across the world every day. Meanwhile others have fallen by the wayside, anyone remember Friends Reunited or MySpace?

Spiders Otherwise known as ‘robots’ or ‘bots’ are automated programs which methodically travel around the web copying the content of web pages into a search engine’s index

URL Is shorthand for Universal Resource Locator and is the full address that identifies a unique web page. For example:

Visits The number of users accessing your site over an established period of time (anything form 30 minutes to 24 hours). Note the same visitor may click back and forwards across on a number of web pages and ‘visits’ aren’t to be confused with ‘page impressions’

Web 2.0 A term dreamed up way back in 1999, Web 2.0 refers to a ‘second generation’ of more social websites which encourage dialogue, sharing and community building. Think social networking sites, blogs and wikis

Web 3.0 Is a somewhat nebulous term used to theorise how the web may evolve. Nobody is quite sure what Web 3.0 will actually look like (but that doesn’t stop the conjecture) and whether it actually arrived. The current favourite involves the realisation of Tim Berners-Lee’s concept of the ‘semantic web’, whereby the web is capable of analysing and interacting with itself The web won’t just display data, but it will begin using it.

Whois Is the most comprehensive database of domain registration information on the web. It can be used to find the contact details of who owns a website, when it was registered etc. You can access Whois Here.

XML Is shorthand for Extensible Mark-up Language and is a generalised spec for creating more specialised mark-up languages. Using XML allows information to be easily shared between different applications and operating systems.

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