SEO is a mighty big playing field and we’ll help you find your way around; stay up-to-date with the latest news, research and opinion with the web project’s latest posts.
Type website hosting into any search engine and you’re soon knee-deep in ‘special offers’, ‘all-inclusive packages’ and ‘best buys’. Even for seasoned website developers; it’s difficult knowing which way to turn. Does web hosting affect SEO? The right hosting can make a very real difference to your SEO campaign, so make sure you know which questions to […]
Almost everything you do on your site, right down to how you name your files, can influence your ranking. Remember that Google ranks each page of your website separately, rather than evaluating the site as whole, and since your file and folder names are the first thing Google encounters on each page, you need to […]
The ‘subdomains Vs subdirectories’ debate has been raging in SEO circles for years and it looks like there’s still plenty of life left in the fight. The truth is that both have advantages and disadvantages and neither will have any great bearing on the success of your SEO campaign. However, it’s often said that ‘knowledge […]
When it comes to SEO the title tag is arguably the most valuable piece of on-page real estate. It’s the first thing that a spider looks at when visiting a page and it’s the most noticeable element of your page that’s displayed in the search results. So it’s hardly surprising that Google places so much […]
If you are new to the world of SEO finding quality links can seems like a daunting task. However, in truth great links aren’t difficult to find; you’ve just got to know where to look. One of the most effective ways to kick-start your linking campaign is by submitting your site to a number of online directories. […]
Navigational sitemaps & SEO A site map is effectively the ‘contents’ section of a website, it’s designed to help visitors navigate through your site by providing a clear hierarchy of links to each page. By definition a sitemap needs to be simple and easy to follow. Site maps can also be of real value to […]
Really Simple Syndication or RSS provides a channel for webmasters to distribute their content online. RSS won’t help you to build links directly, but as a tool to keep your audience up to speed with developments on your site; it can have a powerful knock-on effect. Rather than walking down to the newsagents every morning […]
Frames and search engines don’t get along, and if you are in any doubt just look at the cached version of any site built using frames. Frames are used by programmers to display a number of HTML documents at the same time. They allow visitors to action one element of a webpage (such as scrolling […]
Offline press releases are a tried and tested way for marketing department to speak with journalists and other influential commentators. Online press releases are a slightly different animal; they enjoy all the benefits of their offline counterparts, but are a fraction of the cost and prove a great way of attracting links. Online press releases […]
Remember that it’s tough at the top of Google Getting to the top of Google can be a long hard slog. Of course some markets are tougher than others and you have to manage your expectations and budget accordingly. It’s great news if your site is selling ‘novelty eggcups’, but not so great if you’re […]
