SEO is a mighty big playing field and we’ll help you find your way around; stay up-to-date with the latest news, research and opinion with the web project’s latest posts.
Linking has evolved a great deal in a very short period of time and not everybody has managed to keep up. As a result, there are an alarming number of outdated, ineffective and even damaging SEO link building practices which still somehow persist. Tread very carefully indeed if you are considering any of the following: […]
By now you should be getting a feel for how Google weighs up the value of a link. However, a link will only pass-on juice if it’s the right ‘type’ of link. In an ideal world all inbound links would be static and text-based. Failing that image-based links come a close second; as long as you use […]
There are those who covet Exact Match Domains (EMD) like Gollum and the golden ring; there are others who wouldn’t touch them with a bargepole. As is often the case with polar views the SEO truth lies somewhere in the middle. Why did Exact Match Domains rank so well? Anchor text has traditionally been a […]
SEO is all about making your web pages more accessible to the search engines, but there are times when you want to keep the search engines at bay. Perhaps you don’t want to broadcast a poor company report or maybe you don’t want Google’s spiders to find duplicate content or pages under construction. And this […]
Duplicate content is a hot topic in SEO and if you put yourself in Google’s shoes it’s easy to see why. To stay at the top of their game Google must provide the best possible search results, and nobody wants to see the same content appearing again and again in the SEPRS. Google deals with […]
If keyword research is the backbone of search engine optimisation, then links make up the rest of the skeleton. Put simply linking can make or break a SEO campaign. And if you need proof, just consider the fact that it’s perfectly possible to get a page with virtually zero content ranking. In fact, if you’ve […]
Have you ever noticed that the bad guys in Westerns always wear black hats? Well it’s the same story in the world of search engine optimisation. ‘White hat’ SEO uses squeaky clean techniques and is consequently championed by the search engines. ‘Black hat’ SEO uses grubby, underhand and duplicitous techniques, and consequently tops the search […]
Keyword research is the backbone of search engine optimisation. Get it wrong and your campaign will turn to jelly; get is right and you’re well on your way to SEO success. The aim of keyword research is to identify the language searchers use when looking for your products or services. Guesswork simply doesn’t work. You […]
Search Engine Optimisation is a fast-changing industry, and to stay at the top of the results you need to stay on top of what’s going on. Luckily there are plenty of people willing to lend a helping hand; you have just got to know where to find them. Whether you are a webmaster toiling away […]
What really sets Google apart from the rest of the search engines is the quality and consistency of their results. In less than a decade, and with very little marketing, Google has become the stand-alone titan of search. And millions of Googlers wouldn’t even dream of searching anywhere else. Much of Google’s success can be […]
