SEO is a mighty big playing field and we’ll help you find your way around; stay up-to-date with the latest news, research and opinion with the web project’s latest posts.
PageRank is a relative measure of the importance of every page that Google indexes. In Google’s own words “PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a […]
It’s easy to fall in love with Google Analytics and it’s to see why this free and intuitive application has caused so many online tracking provides sleepless nights. Google Analytics is easy to use and unlike many other packages you aren’t drowned in a sea of meaningless bar graphs and pie charts. Just paste a […]
When the internet was in its infancy, searches tended to use the same language that you would to speak to a child. Search queries were rarely more than a word or two long and were kept general. So, if you wanted to insure your car, you might search for ‘insurance’ or ‘car insurance’. Today searchers […]
SEO is a fast-paced game and it’s important to understand that you aren’t just playing against the visible online competition, you’re also playing Google. And just look at what a team they have got! You are up against hundreds of PhDs trained in the Googleplex with a turnover that rivals the GDP of most developing […]
So which is better: to get your website ranking organically in the search results or to pay for the privilege of a top spot through pay per click advertising? Well, it’s a pretty clear answer: organic results enjoy far higher click-through rates, greater trust and higher conversion rates than their paler PPC relatives. The latest […]
Google’s humble beginnigs In little over two decades Google has grown from a college side-project to become the world’s favourite search engine. Today Google is valued in the billions and its shares are some of the best performing on the trading floor. But Google isn’t just a story of financial success; it’s their results that […]
What is SEO all about? So you want to get to the top of Google? It won’t surprise you to hear that you aren’t alone; the truth is that everybody wants to be at the top of Google, but most people haven’t got a clue how to get there. Search engine optimisation, or SEO, is process of […]
Let’s face it, when there’s been a big Google update, and your portfolio of websites is unaffected, there’s an undeniable sense of schadenfreude. While forums fill to bursting with SEOs tearing their virtual hair out, for some Penguin holds all the threat of a pantomime (or Batman) villain. But if you think it’s time to […]
Google’s mission statement is to ‘organize the world’s information and make it universally accessible and useful’. And it turns out that this includes leaked documents describing Google’s innermost workings. Run a search for ‘Google general page rating guidelines’ and you’ll get a copy of the latest version of Google’s search quality ratings guidelines. If you can’t find […]
Scroll back a few years and I blogged about the frustration of wearing a white link-building hat in marketplace dominated by black hats. Google hadn’t yet worked out how to stamp-out the burgeoning practice of link buying and exchanging, and instead fought-back by simply mudding the rules of engagement. With the addition of Google’s new […]
