SEO is a mighty big playing field and we’ll help you find your way around; stay up-to-date with the latest news, research and opinion with the web project’s latest posts.
With Part One and Part Two of our SEO Glossary already under your belt the world of digital marketing should be beginning to make more sense. And the good news is that the end is in sight as the wordsmiths at the web project whizz through the alphabet from L-R: Landing page The web page where a user arrives (or […]
One last helping of digital marketing mumbo jumbo and by now you should be sounding like a seasoned professional. If you’ve just arrived you can find the rest of the web project’s guide to deciphering SEO terminology split into three bite-sized chunks here: One Two & Three. We have tried to cover all the basics, but as both SEO […]
In Part One of the web project’s ‘complete SEO lexicon’ we covered the ABCs. So if you don’t know the difference between CPM, CPA and CSS then it’s straight into detention. In the meantime the rest of the class can continue from D-K: Deep linking Is the process of pointing links to pages ‘deep’ within the website’s structure, […]
If you haven’t heard of Search Submit Pro (SSP) you aren’t alone. Over a decade ago Yahoo! was a key player on the search landscape and was busy working out how they could maximise revenue. They launched Search Submit Pro without the usual fanfare that would accompany an innovative product and smuggled it silently through […]
Cast your mind back to 2000 and you may recall a story about the tiny Polynesian island of Tuvalu netting an impressive $50 million for leasing their Top Level Domain to Verisign for a period of 12 years. Verisign figured they could market the .TV domain to TV stations and video-based websites around the world. […]
Greetings and a warm welcome to Dictionary Corner! Leaving the world of journalism behind and entering the mysterious realm of Digital Marketing meant learning an entirely new language. At first the binary acoustics of ‘geek speak’ seemed as impenetrable as ancient Greek and were surely designed to keep people out of the SEO club. Spool […]
